Technologist / Marketer / Geek

  +65 9757 9715

Hello! I currently work for Microsoft as a regional Search Advertising Evangelist.

In a nutshell, I'm responsible for driving search advertising revenue and advertiser satisfaction for Bing Ads across the Southeast Asia, Korea and India markets.

Previously, I was the regional Consumer Apps and Services Lead. I was responsible for overall brand strategy, marketing execution and driving user adoption for Internet Explorer,, OneDrive and Skype among the hundreds of millions of Internet users across Asia. I created Project Inori Aizawa, a global viral marketing campaign which used anime to promote Internet Explorer. I also produced Gargantia: Sky Courier, a WebGL-powered online game created in partnership with top Japanese anime studio, Production I.G.

Before that, I was a Technology Evangelist at the Microsoft Innovation Centre in Singapore, where I worked with customers and partners to help them innovate and build cool stuff with Microsoft technologies.

I’m also the co-founder and lead developer of Katsu News, a fully automated and algorithm-driven news aggregator for Japanese anime, music and pop culture.

Things that excite me include consumer technology, digital marketing, writing code, social media, Cleveland sports teams, dance, economic theory and anything related to Japan.

I am based in (too) sunny Singapore.


If you are interested, my public presentations are published on Speaker Deck.