Comments on: 5 Reasons Why Microsoft’s New Seinfeld Commercials Don’t Suck

By: m c

m c — Sun, 18 Jan 2009 21:29:08 +0000

The only thing worse than this ad campaign are your 5 (I’ll call that 3 and 1/2) reasons the campaign doesn’t suck.

By: Jon

Jon — Fri, 19 Sep 2008 01:49:19 +0000

That’s unfortunate, because I personally still thought the commercials were entertaining.

Oh well… I guess certain companies just don’t get any slack and leeway when in comes to reaching out to the public in a new and creative way. I bet if Apple ran the exact same commercials, but substituted Gates with Jobs, people will somehow love it… just because it’s Apple.

How else do you explain all of the alleged “openness” and “interoperability” proponents singing praises of the iPhone, which is the biggest walled garden of all?

By: Stephan H. Wissel

Stephan H. Wissel — Thu, 18 Sep 2008 13:30:38 +0000

Hhm…
“Who’s bread I eat, who’s song I sing?” .
Microsoft seems to think the idea wasn’t that great:
http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow

By: Fat Guppy

Fat Guppy — Sun, 14 Sep 2008 03:16:38 +0000

If at first, the idea is not absurd, then there is no hope for it – Albert Einstein

By: Jon

Jon — Fri, 12 Sep 2008 21:27:18 +0000

While I certainly agree that wasting money is not so wise, one has to really consider what Microsoft’s $300 million is really paying for.

It’s obvious that they are not selling anything through these commercials, so to me, the next logical reason for this phase of the ad campaign is simply to generate buzz and get people talking about the Microsoft brand again.

And as they say in marketing, there is no such thing as bad publicity.

Also, one more thing you have to remember – when you say that “Everyone is talking about how crappy Microsoft is”, who is the “Everyone” that you are talking about?

Apple fans? For sure.

The tech community in the Silicon Valley Echo Chamber? Perhaps most.

PR agencies and advertising guys? I would guess that they are at worse 50/50 on the fence on whether the ads were crappy or not.

But what about the most important demographic of all – the hundreds of millions of daily folk that sees this ad on the tube?

My guess is that they think it’s pretty cool to see the richest man in the world participating awkwardly in a funny skit with Seinfeld on TV.

Oh, and they will certainly remember the Microsoft brand and Windows logo too.

By: Goobi

Goobi — Fri, 12 Sep 2008 20:44:46 +0000

I admit that the ads are *somewhat* funny, but wasting money so is not wise. Everyone’s talking about how crappy Microsoft is, not how awesome they are. I admit I’m not a big fan of the Get a Mac commercials myself, but this is just absurd.