So unfortunately, the first wave of Microsoft commercials featuring Seinfeld and Bill Gates are done.
And here comes the second wave of Microsoft commercials, featuring the theme, “I’m a PC.”
Although I enjoyed the Seinfeld commercials greatly, in my opinion this second set of commercials sends a stronger message - that is Apple looks like an elitist and snobbish company by basically stereotyping all PC users as nerdy, desk-bound boring office workers.
Check it out!
Initial feedback on these new commercials seems to be very positive.
But of course, some Apple diehards will never change. 
I’m a PC. How about you?
See Also:
- 5 Reasons Why Microsoft’s New Seinfeld Commercials Don’t Suck
- Social Media for Dummies
- Microsoft Knows PR
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PC person here! I was an apple person when they first came out. They realy did wonders for the computer world in general. But PC still rules. I actually work as a meeting cordinator and Apple people always have more trouble with their presentations.
Yeah, the only Apple computer I ever had was an old Apple II GS. I don’t know why, but I just never warmed up to the Macs.
People really underestimate how much the IBM PC-compatible and Microsoft DOS and Windows made computing so accessible to the masses and that is the reason why computing is so ubiquitous today.
Hey there Jonathan, your old buddy Drew here.
I think you missed the point of the Apple commercials. There goal isn’t to paint Windows users as desk-bound nerds. It’s to underscore that Windows / Vista is a gigantic blob of bloatware that makes a whole s**tload of money without being particularly stable or intuitive software. To the extent that Windows is a monopoly, everyone knows thatpeople engaged in really cool activities use Windows — after all, there’s really very little choice in the matter. What Apple is saying is that you don’t have to give in to the monopoly, that there is a choice.
Hi Drew, and thanks for dropping by!
Monopolies aside, Apple perhaps realizes that in order to claw back market share from Windows, it has no choice but to carve out a niche for itself. And Apple made a strategic decision, just like the iPod before it, to position OSX and Macs in general to be for young, creative, and cool people.
In executing this strategy, the message that Apple uses is that, “if you are cool, you should use a Mac, but if you not cool, go ahead and use Windows then.” While humorous at first, over time that message ended up portraying Apple (and by extension all Apple users, fairly or not) as snobbish elitist douchebags.
I also find the latest round of Apple’s “I’m a Mac” commercials particularly ironic. It no longer talks about why Macs are better than Windows PCs, but instead lays offensive on the fact that Microsoft is spending money for advertising instead of fixing Vista. The irony is that Apple spends just as much, if not more than Microsoft on its “I’m a Mac” campaign.
More irony? Everyone talks about how Vista is broken and needs to be fixed and whatever. However, based on one report, it would appear that perhaps OSX is the one that needs to shore up its security and get things fixed.
http://blogs.technet.com/security/archive/2008/10/28/download-h1-2008-desktop-vuln-report.aspx
Hi, I’m a PC and I make Ferraris !!!
http://www.egmcartech.com/2008/10/15/hi-im-a-pc-and-i-make-ferraris-ferrari-first-to-test-windows-hpc-server-2008/
I guess it is best for Apple to remain a fashion Phone/MP3 Player designer and running a music store. Apple is also pretty good in squeezing revenue from Music Companies, Telcos (See AT&T) and of cause Apple fanatics.
http://www.nytimes.com/2008/10/23/technology/companies/23phone.html